Categories
Year 2020

September Issue

Does Your Business Have An Online Presence?

Can anyone start a blog?

Blogging is the way forward to connect with your audience

What is SEO?

We look at why SEO is important

A tech company you can rely on

Additional business support for your business from us

Can anyone start a blog?

To begin with, let us look at what is a blog. A blog should be updated with relevant content on a regular basis, usually daily or weekly. The purpose of a blog is to connect with an audience. There are many benefits to having a blog, such as you can let your readers know who you are by showing the character behind your brand. Blogging is now so popular, reason for this it is surprisingly easy, and anyone can do it and people are beginning to realise just how much owning a blog can help them. ​If you are already a blogger, you have a jump start on creating an online presence. There are plenty of tools and themes out there to use that makes building and maintaining a blog enjoyable while looking fresh. Blogging by far is a cost-effective way to get your message out on a regular basis. ​

We recommend, if you haven’t already, you should consider all the many reasons why starting and maintaining a blog could be a great option for you or for your business. Tell your audience what is happening right now but more importantly how that will impact them. Do not be afraid to start blogging, you control your blog therefore, you control what goes in it so focus on showing off your skills-your brand without the emotions behind it. ​Promoting a blog is easy too. There are SEO tools and resources available to draw in your readers not only to your blog but your website too. ​A few on-page SEO tactics can give you more opportunities to improve your rank in search engines and get users to visit your site, blogging helps boost SEO quality. We have a few tips to get going:​

  • Focus on 1–2 long-tail keywords that match the intent of your target reader​
  • Include your 1–2 keywords in specific parts of your post​
  • Make sure your blog is mobile-friendly and responsive.

Contact Us to learn more on how to get started 


What is SEO?


SEO
stands for Search Engine Optimisation, in the digital world this focuses on a website’s presence. They have online search engines such as Google or Bing. ​Learning about SEO can seem tricky and confusing to begin with, but once you understand how SEO works, there are tactics around how to increase your online presence ranking in search results. ​If we did not have SEO today the question is, how would we ever find websites, businesses, or the information we seek on a daily basis. Long gone are the days when we sieved through the endless yellow page book.  Without SEO search engine results would be too easy to manipulate, and as users, we would have to look much longer and harder to find trustworthy sites instead of landing on the sites that simply manipulate the results (algorithm) just to get to on the first page.​What are some SEO tactics?​

  • On-page SEO which are strategies that take place on your website. Content you can control on your own website to improve your ranking such as speed or keyword presence also known as Organic SEO
  • Off-page SEO strategies which take place off your website. This is anything carried out on other websites that may influence your own website rankings. Referred to as links​

SEO is important because it keeps the search results fair. Optimising your pages for SEO is foreseen to be even more important in 2020 as organic searches continues to rise above other search traffic. Websites that appeals to visitors connect with high search engine rankings, whereas a low-quality site is less likely to get the desired ranking.  What we mean by this is, we suggest you focus on writing posts that are easy to read with quality content that will improve the user experience on your site. If your site meets the criteria you will have a better chance at showing up in the results. ​SEO has enhanced and continues changing this has impacted a variety of SEO techniques. Google becoming more intelligent, sophisticated and performs at an impressive speed aims to understand web pages more than it used to be in the past​.

To some up what we are trying to say is, SEO is important as it ensures that people do not have to search for more than a few seconds to find the information or products they want. A well put together SEO strategy results to a higher rank in search results, more people will find you and visit your site achieving more customers earning more revenue for your business. ​If this is a service you are keen to explore send us a quick message to learn more of how to get started.


A Tech company you can rely on

If you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. Here at E & L Consultancy Group we may not be digital marketing experts in the field yet however, we understand the importance of SEO and your business. Whether we build your website or audit your network we offer additional services to support your business needs without the heavy price tag, SEO is one! No matter how successful you become, you should never stop optimising your website. A matter of fact the largest, most profitable companies in the world still use some level of SEO. Remember you can control your ranking which you can control how many visitors come to your website, which directly impacts how many online sales or leads you get, which then impacts the amount of money you can make from being online.​

E & L Consultancy Group are experts in IT Solutions based in South London. We have a friendly team of creative individuals who are committed to working with you to deliver a premium tech support your business deserves.​If you would like more information or a FREE quote, then please contact us or book a free consultation online and someone from our team will be in touch!​​

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